As Adamas continues to redefine fine jewelry, 2025 marks a pivotal year—not just for the launch of Whole Heart and the Sisu Foundation, but for our broader mission:
✔️ Empowering self-celebration through fine jewelry
✔️ Funding legal aid & employment opportunities for survivors
✔️ Revolutionizing sustainability in the jewelry industry
✔️ Training and uplifting female jewelers in a male-dominated craft
But before we dive into what’s ahead, we’re taking a moment to recognize a milestone of our own.
Adamas isn’t just a jewelry company—it’s a triumph of resilience, vision, and purpose.
For Alice and Gabrielle, this is more than a business launch. It’s the result of years of perseverance, rebuilding, and a relentless belief in doing things differently. Adamas was born from personal transformations, deep industry research, a wonderfully supportive community of existing diamond clients, and a mission to make fine jewelry and diamond buying more ethical, transparent, and empowering.
✨ March 2025: Our soft launch to friends and family—the first official unveiling of our designs, diamond curation, and mission-driven approach. This is a moment of reflection, gratitude, and laying the foundation for what’s to come.
✨ April 2025: The hard launch of Adamas—a full-scale introduction to the world. We’re bringing cutting-edge AI customization, intuitive and highly involved and personalized diamond sourcing, and a fresh take on fine jewelry to the market.
This moment is personal. It’s the realization of a dream built on survivorship, reinvention, and an unshakable commitment to creating something meaningful. For Alice and Gabrielle, launching Adamas is proof that new beginnings aren’t just possible—they can be extraordinary.
Now, with Adamas officially in the world, we turn to the next phase: expanding our mission of self-celebration, social impact, and sustainability.
Fine jewelry shouldn’t just be for engagements. Whole Heart is for every milestone, every fresh start, and every moment you choose to honor yourself. A spin-off of Adamas Studio, Whole Heart disrupts outdated traditions that say diamond jewelry is reserved for engagements, weddings, or anniversaries. This is explicitly NOT about a symbol of love. This is about you and your power.
This brand is about you—your victories, your healing, your fresh starts. It’s about breaking free from shame and embracing new beginnings with jewelry that symbolizes your strength.
Inspired by kintsugi, the Japanese art of repairing broken pottery with gold, Whole Heart embodies the idea that our scars don’t break us—they make us whole.
✔ Divorce Rings – Because leaving a toxic relationship is a triumph, not a tragedy.